@ Move It

Sedentarismo já ameaça reduzir expectativa de vida

Estudo internacional que inclui o Brasil mostra que inatividade física está criando primeira geração de jovens que viverá menos que seus pais. Confira.

New Move It report outlines plan to get ‘most inactive generation in history’ moving

A report published today, written by the Young Foundation and commissioned by NIKE, Inc., summarizes the current state of physical inactivity in the UK and outlines a four-point plan to start to turn things around. The costs and consequences of having the most inactive generation in history are not sustainable. The research indicates it costs the UK economy £8.2bn per year to sustain inactive Britons.

The insights and recommendations within Move It complement a broader framework for action entitled Designed to Move, released in New York last week. There is a growing sense that the various actors in this field need to align and unify efforts in order to start to make headway. This is the purpose of both Designed to Move and Move it. Confira.